What I’ve just read.
Generates more revenue.
I bet some business guru somewhere is getting paid to slowly explain this bit of wisdom to a group of nodding managers. No sh*t Sherlock, you earn more once you start giving your customers what they actually want. They could’ve asked me, I’d’ve told them this for half of whatever the guru’s charging.
But seriously. Too many businesses seem to be in the, well, business for some not immediately obvious reasons or at least something much less mundane than money. Otherwise they would’ve dropped the attitude, asked their clients what they wanted and then started selling exactly that.